Oklahoma City is experiencing a dramatic lack of rental vacancies, meaning that now is a great time to market your property. There are plenty of potential tenants looking for fantastic properties, but you need to make your property visible to them.
How can you do that?
We're here to help you get potential tenants lining up to view your Oklahoma City Property. Read on to learn more about effective property marketing.
1. Take Fantastic Photos (or Hire a Pro)
Consider your own experience as a renter or buyer. Would you look twice at a rental listing if the photos were low-quality? The photos of your property are the first thing a potential tenant is going to see, so make them count.
Avoid using low-quality phone photos and "unique" lenses. Remember that prospective tenants know all about how a lens or angle can make a space look larger, so they'll be wary of anything that looks unusual.
If you don't have the time or skill to take your own photos, hire a professional to help.
2. Learn to Write Good Copy
After the photos, your potential tenants will see the text on your listing. Make sure that you're talking about the best things about the property!
Mention any important selling points, such as appliances, flooring, anything new that you've added, or anything unique about the property. Make sure to use proper grammar.
Again, if you're not a savvy writer, you may want to hire a pro.
3. Choose the Right Listing Sites
Make sure that you're making your property as visible as possible. Remember that the best property marketing ideas won't be helpful if your listing never gets in front of the eyes of potential tenants.
Zillow, Padmapper, and Rent are great websites to start with, but don't forget about underutilized options like the Facebook Marketplace and even Craigslist. Remember that everyone has their own preferred sites, so you want to be on as many sites as possible.
4. Take Advantage of "Word-of-Mouth" Advertising
Not all property marketing tips involve digital marketing! While digital marketing is necessary in 2022, you can't forget the value of "word-of-mouth" advertising. That's right, let your tenants market your property for you.
Offer incentives to your current tenants to encourage them to tell their friends about your property. For example, you can set up a referral system that will give tenants $100 off of a month of rent if they refer a friend.
Make sure that your property is spectacular enough for tenants to want to refer their friends. Being a great landlord pays off.
5. Use a Property Management Company
Are you feeling out of your depth with marketing? Why not hire a property management company to help? Your property management company will take over marketing so you can focus on other responsibilities.
Bonus: they'll also help you screen tenants once you find them so you can find the perfect fit for your property.
Property Marketing Doesn't Have to Be Hard
Property marketing might seem overwhelming at first, but don't worry. These tips can help you stay on the right track! When in doubt, hire professionals to help you!
We want to help Oklahoma City landlords turn their investments into passive income. Contact us so we can start working together today!